Domino's - $9.99 Deal

The Brief Building on a successful partnership, Domino's collaborated with my team to launch a campaign for their returning $9.99 deal. They leaned on us to manage casting, develop concepts, brief talent, and execute the end-to-end production.

The "Why" / Creative Insight The most authentic way to join a conversation is to listen first. Domino's fans were already creating viral content for the brand; the brand just needed to show up and prove it was paying attention.

Strategic Direction My strategy was born from social listening. I discovered a viral trend of fans posting their unique topping combinations and pitched the idea to be the first to merge this organic behavior with the new $9.99 deal. This allowed Domino's to authentically join a conversation its fans were already having about them.

Results We delivered a pack of engaging videos designed to resonate organically with the Snapchat audience. The ads successfully showcased the product, drove home the deal, and compelled viewers to immediately place an order.

My Role Creative Lead, Art Director, Copywriter

Producer Isabella Sanders