Domino's - UGC Style

The Brief Domino's needed to repurpose existing footage from a recent campaign for the Snapchat platform. The task was to craft new, platform-native copy and reshape the edit to make a short video more resonant with a social media audience.

The "Why" / Creative Insight When your visuals are overwhelmingly appetizing, the words shouldn't compete. They should simply get out of the way and point everyone's attention back to the on-screen deliciousness.

Strategic Direction Acknowledging the dominance of the food visuals, my strategy was to write an extremely concise and impactful set of copy. The words were crafted with a single purpose: to draw the viewer's eye directly back to the hero shot of the cheesy, melting tots, creating an irresistible and quick-hitting ad.

Results This targeted copywriting and editing effort resulted in a highly captivating five-second video. The final asset was perfectly aligned with Snapchat best practices and fully optimized to capture attention on the platform.

My Role Creative Lead, Art Director, Copywriter

Producer Isabella Sanders