Fritos & Yellowstone - AR Partnership

The Brief Fritos and Yellowstone partnered to promote the show's new season and a new Ranch-flavored corn chip via a Snapchat AR lens. They tasked our team with creating a video asset that would officially announce the new lens and drive immediate user engagement.

The "Why" / Creative Insight When you have a high-profile partnership and a great AR lens, the fastest path to engagement is a direct and exciting invitation. The video should feel like an exclusive sneak peek.

Strategic Direction I immediately identified Snapchat's Lens Preview ad format as the most effective strategy. After leading the client through a curated casting process, I developed a script that blended themes from the hit show and the snack's branding. The entire production was then streamlined for maximum efficiency and speed.

Results We successfully concepted, cast, scripted, and produced the entire campaign end-to-end within an impressive 3-day turnaround. The result was an effective ad that successfully drove audiences directly to the partnership's AR filter.

My Role Creative Lead, Art Director, Copywriter

Producer Isabella Sanders