Opill

The Brief Amidst a heavy news cycle, Opill needed to remove the stigma of shopping for their over-the-counter birth control pill in-store. The objective was to connect with a younger audience on Snapchat and clearly communicate how and where to find their product.

The "Why" / Creative Insight In a sensitive conversation, a trusted, relatable face is infinitely more powerful than a branded product shot. Authenticity and peer-to-peer connection are not just beneficial; they are essential.

Strategic Direction My strategy was data-led and creator-first. Knowing that a human face significantly boosts watch time on Snapchat, I championed a UGC approach. I specifically scouted and cast creators with proven experience in creating authentic "shop with me" content and empowered them to modify the script to fit their unique personalities.

Results This creator-centric approach allowed the messaging to be delivered in a way that felt completely organic and trustworthy. Opill was so pleased with the authenticity and effectiveness of the ads that they were approved in the very first round of review.

My Role Creative Lead, Art Director, Copywriter

Producer Isabella Sanders