Spotify

The Brief Spotify needed a high-volume, multi-market ad campaign for a "3 Months Free" promotion under an extremely tight 2-week deadline. The objective was to produce bite-sized, 10-second videos that would capture attention instantly and drive app installs across six different international markets.

The "Why" / Creative Insight On a tight deadline, you don't have time for complexity. The feeling of a great song is universal and immediate. We knew that pure, joyful movement could communicate more in 10 seconds than a paragraph of text ever could.

Strategic Direction Faced with an expedited 2-week timeline, I implemented a "less is more" strategy. I pitched concepts where dance and movement did all the talking. This not only created quick, hard-hitting content perfectly suited for Snapchat but also streamlined our production process. By tapping into our established network, we easily cast multiple talented dancers to overcome typical production hurdles.

Results We delivered 36 unique, localized assets for 6 global markets (EN, ES-ES, ES-LA, DE, FR, FR-CA) ahead of schedule. The campaign was a masterclass in efficiency, creating vibrant, attention-grabbing ads that drove app installs for the "3 Months Free" promotion.

My Role Creative Lead, Art Director, Copywriter

Producer Isabella Sanders